There's an argument going around that AI won't take our jobs because it can't handle real-world judgment — like deciding whether to walk to a car wash 100 meters away or drive there.
That may be true. AI is not very good at real-world judgment.
But that's not what most companies are paying for.
What companies actually pay people to do
Companies pay people to write emails, documentation, marketing copy, help center articles, UI text, onboarding messages, policies, and support replies.
In other words, companies pay people to communicate with users through text.
If AI starts writing most of that communication, AI is no longer just a tool. It becomes part of the user experience — and part of how a company communicates with its users.
What changes when communication changes
At that point, grammar and fluency are not the biggest problems anymore. Tone, clarity, responsibility, risk, and trust become much more important — especially in another language and culture.
AI will not replace human judgment in everyday life. But it will rewrite most of how companies communicate.
And when communication changes, localization is no longer just translation. It becomes part of product, UX, and trust design.